Marketing

<span>Grewal/Levy's </span><span>Marketing</span><span> shows today’s social, mobile and digital student population how </span><span>marketing adds value</span><span> and how firms rely on value for establishing lasting relationships with their customers.<br><br>Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, </span><span>Marketing</span><span> explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated  grewallevymarketing.com blog will keep classroom discussions current and engaging.<br></span>