Smart Brevity

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.   In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications. - - - Except that images are mozjpeg-processed with quality 80(reducing the whole zipped size from 60M to 10M), this version is identical to the previous upload. NOTE: There are some special characters that can't be displayed normally in the uploader's Kindle device, but would appear normal in SumatraPDF.