Public Relations Writing and Media Techniques, Books a la Carte

<b>NOTE: </b> This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook. <b> <i>Public Relations Writing and Media Techniques </i> </b> <b>is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals. </b> The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, <i>Public Relations Writing and Media Techniques</i> is also an invaluable resource for public relations practitioners. You can also purchase a loose-leaf print reference to complement <b>Revel <i>Public Relations Writing and Media Techniques</i> </b>. This is optional.