MKTG: Principles of Marketing

Charles W. Lamb; Joe F. Hair; Carl McDaniel

★ 5.0 (1 ratings) · 608 reads

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it s time to study, everything you ve flagged or noted can be gathered into a guide you can organize.

Request Code
ZLIBIO2845239
Published
2020
Publisher
Cengage
Pages
410
Language
English
Format
EPUB
Edition
13
ISBN-13
9780357127803
ISBN-10
0357127811