E-commerce: Negocios, Tecnologia y Sociedad (College) (Spanish Edition)

Kenneth Laudon

★ 5.0 · 505 reads

<div>This book presents with great clarity the three principal driving forces behind E-commerce: fundamentals of business, technological opportunities, and social themes. In each chapter these topics come to life with the analysis of these concepts in the areas of economics, marketing and information technologies, and present real business cases and related stories with e-commerce.</div>

Request Code
ZLIBIO2577434
Published
2009
Publisher
Pearson Educacion de Mexico S.A. de C.V.
Pages
904
Language
Spanish
Format
PDF
ISBN-13
9786074420494
ISBN-10
6074420491