The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

<b>If You Don’t Define Your Brand, Someone Else Will Define It for You</b><br /><br />Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.<br /><br /><i>The Brand Mapping Strategy</i>uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:<br /><br />Develop an overall blueprint for their brand using the Brand Mapping Process®<br />Determine which online tactics (and in what combination) will work for<br />their brand<br />Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large<br />Become a thought or industry leader, using clear positioning, a specific<br />strategy for brand building, and a method for implementation<br />Leverage content effectively and efficiently to build their brand<br />Develop a marketing and social media strategy using the right platform<br />