Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

In an online and social media world, measurement is the key to success<p>If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.<p><i>Measure What Matters</i> explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.<ul><li>Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around<li>Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences<li>Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate</ul><p><p>Don't draw conclusions or make key decisions based on guesswork. Instead, <i>Measure What Matters</i> and the difference will show in the most important measure: your bottom line.