The Shape of Design

What is the primary quality of great design? It moves. It moves us emotionally, travels from person to person, and takes us toward something better. When the work does so, the products of design achieve a resonance. They get passed on like a story and turn into a gift. The Shape of Design is a field guide for makers and a handbook for the emerging skillset: improvising, storytelling, and delighting audiences. http://www.shapeofdesignbook.com/