Como convencer alguém em 90 segundos

"Now in paperback, revised throughout, with a timely new chapter and title "<br />The original "How to Connect in Business in 90 Seconds or Less" received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships." Marty Edelston, publisher, "BottomLine/Personal." And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that." Matthew Bishop, "The Economist."<br />Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.<p></p>