Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
- Request Code
- ZLIBIO499014
- Published
- 2009
- Pages
- 321
- Language
- English
- Format
- Edition
- 3
- ISBN-13
- 9780470401422
- ISBN-10
- 0470401427