The Fundamentals of Branding
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
- Request Code
- ZLIBIO763757
- Published
- 2009
- Publisher
- AVA Publishing
- Pages
- 186
- Language
- English
- Format
- ISBN-13
- 9782940373987
- ISBN-10
- 2940373981