Principles of Marketing

<P style=''MARGIN: 0px''>Learn how to create value and gain loyal customers.</P> <P style=''MARGIN: 0px''> <B> </B> </P> <P style=''MARGIN: 0px''>Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, <I>Principles of Marketing</I> presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.</P> <P style=''MARGIN: 0px''> </P> <P style=''MARGIN: 0px''>The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. </P>