Soft Power in China: Public Diplomacy through Communication
<p>This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.</p>
- Request Code
- ZLIBIO1701351
- Published
- 2011
- Publisher
- Palgrave Macmillan US
- Language
- English
- Format
- Edition
- 1