The Little Book of Big PR: 100 Quick Tips to Get Your Small Business Noticed

<p> Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. </p> <p> </p> <p> <i>The Little Book of Big PR</i> gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including: </p> <p> </p> <p> <b>Self-Branding</b>: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. <b>Media Relations</b>: Working with the press involves targeting the right outlets, in exactly the right way. This...