Kapferer on luxury : how luxury brands can grow yet remain rare

<div>In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic <I>New Strategic Brand Management</I> and co-author of bestseller <I>The Luxury Strategy</I>) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?</div><div> </div><div>Essays also address: <br>--The challenges of sustaining luxury<BR>--The importance of remaining rare<BR>--The artification of luxury<BR>--Why luxury should not delocalize<BR>--Adapting the luxury organization to the web<BR>--An exploration into consumers’ psychology of luxury prices<BR>--The distinct business models of luxury brands</div>