33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

<span><p>Juliette Powell has provided a timely<br>crash course on how to leverage your businesss online<br>presence. A must-read for any aspiring entrepreneur, activist,<br>brand manager, or c-level executive.</p><p>Jeffrey Stewart, Serial Technology<br>Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110</p><p>Reading Juliette Powells book<br>is like perusing the secret trade documents of the most connected<br>social butterfly. Upon first meeting Juliette, she immediately<br>grabbed me by the arm and introduced me to the most important<br>person in the room. When you pick up her book, its the same<br>experience. She reaches through the pages and gives the reader<br>entry to the halls of power through online networking.</p><p>Amy Shuster, Editorial Producer,<br>MSNBC</p><p>Juliette knows her way around a<br>social network; she regales us with tales and practical advice from<br>the plastic porous mediascape of today.</p><p>David Thorpe, Global Director of<br>Innovation, Ogilvy &amp; Mather</p><p>If you are in business or starting<br>one, and wonder what the heck all this talk about social networking<br>is about, this book is the best quick guide Ive seen.<br>Its full of juicy stories, backed up by sound social<br>science, lucidly explained.</p><p>Howard Rheingold, Author,<br><em>Smartmobs</em>; Professor, Stanford and Berkeley</p><p>The exciting new world of online<br>social networking is demonstrating the profound power of these<br>truths to change the very fabric of society as we know it. Our<br>interactions, relationships, and values are changing faster than<br>most of us can comprehend. For some, the pace of this change is<br>alarming. For others it is empowering. In <em>33 Million People in<br>the Room</em> Juliette Powell takes us on a funfilled tour of this<br>rapidly changing hypo-manic digital ecosystem simultaneously<br>providing both practical advice and an insightful commentary on the<br>increasing importance of authenticity in modern culture. Along the<br>way we meet a hilarious cast of characters and gain a<br>behind-the-scenes glimpse into real social networking success<br>stories showing how to leverage the power of this modern phenomenon<br>to achieve meaningful social and economic results for you and your<br>business.</p><p>Michael Spencer, CTO, ASMALLWORLD</p><p>Juliette Powell has captured the<br>strength, excitement, and opportunity of social networks in this<br>compelling work. Opening with an arresting saga about Chris<br>Andersons debut as the new TED owner, she deftly sketches<br>vignette after vignette that will have you thinkingwhy not<br>me? Social networking power is awesome for those who have<br>experienced itbut most people remain skeptical, guarded, and<br>untrusting. Give up control? All control? Well, as she<br>explainsYES! Ive tried it, using six hundred fifty<br>coauthors to write a booka book no one could<br>have written, but to which everyone could contribute.<br>It was hard, very hard at first, to relinquish control, just as<br>Powell describes. But the benefits she outlines are real. Try<br>ityoull see!</p><p>Chuck House, Executive Director,<br>Media X, Stanford University</p><p>Digital society is all about<br>expanding and energizing connections between people and ideas in<br>ways we are just starting to understand. <em>33 Million People in<br>the Room</em> shares the perspective of an insider and shows us how<br>business, entertainment, and politics all connect in the brave new<br>world of social networking.</p><p>Kenny Miller, Creative Director and<br>EVP, MTV Network Global Digital Media</p><p>If you thought social networks were<br>just for kids, or geeks, or simply too frivolous for your time,<br>then think again. Juliette Powell reveals the power of connections,<br>the strategies to gain audience and the best practices to build<br>community in this brisk-paced canter through the new tools and<br>techniques for doing business. Its jargon-free and an easy<br>read for those who have never dipped a toe in the water, but even<br>experienced networkers will find wisdom in its pages. Real-world<br>examples make a compelling case for her notion that social capital<br>makes sound business sense and when successfully established can<br>translate into capital in the bank.</p><p>Paul Brannan, Deputy Editor, News<br>Interactive, BBC</p><p>Juliette Powell has written a book<br>that will advance your understanding of social networking whether<br>youre a nerd, Luddite, a savvy teen blogger, or, most<br>importantly, a business person trying to gain an edge by embracing<br>the latest Internet phenomenon.</p><p>Joel Dreyfuss, Editor in Chief,<br><em>Red Herring</em> magazine<br/><br><br/></p><p>Juliette Powells book <em>33<br>Million People in the Room</em> is the perfect book for the class.<br>Powell understands that social networking is the best way to find<br>like-minded people online, either to pursue an interest, reach a<br>particular goal, create or grow a business, or just to help<br>establish a sense of community among people online and beyond.<br>Bravo Prof. Powell for a job well done!</p><p>Bill Sobel, Sobel Media, NY:MIEG,<br>www.nymieg.org</p><p>Juliette Powell has brilliantly<br>answered in rich dimensions <em>why</em> you should be deeply<br>involved in this new communications fabric. Through vignettes with<br>the true leaders of this revolution, Juliette has set forth all the<br>energy and steam you need for your boilers to get going and enter<br>the room.</p><p>Chris Brogan, Business Advisor,<br>chrisbrogan.com</p><p>Juliette Powell has delivered a<br>wonderfully succinct snapshot for embracing social computing as a<br>way of doing business, not just the latest technology trend.<br>Whether you are new to making connections online or are a social<br>computing technology veteran, Juliette encapsulates the themes,<br>concepts, and ideas that are most relevant for anyone in business<br>interested in working in or exploring social computing.</p><p>Jeffrey Dachis, Cofounder, Razorfish,<br>Inc.; Cofounder, Senior Partner Bond Art &amp; Science; Chairman,<br>Producers Guild of America New Media Council</p><p>Social networking is just not for<br>breakfast anymore. <em>33 Million People in the Room</em><br>demonstrates how it transcends marketing and promotion, connecting<br>people and companies in ways none of us dared dream. Thanks to<br>Juliettte for putting this in perspective, and to social networks<br>for so many of my restless nights.</p><p>David Blumenstein, Cofounder, The<br>Hatchery</p><p>Juliette Powell puts a human face on<br>the social changes being wrought online, whether describing new<br>tools like MySpace and Facebook, or key concepts like viral<br>communication and social capital.</p><p>Clay Shirky, Adjunct Professor,<br>NYUs Graduate Interactive Telecommunication</p></span>