The power of moments: why certain experiences have extraordinary impact

The <i>New York Times</i> bestselling authors of <i>Switch</i> and <i>Made to Stick</i> explore why certain brief experiences can jolt us and elevate us and change us&#8212;and how we can learn to <i>create </i>such extraordinary moments in our life and work.<BR>What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children?<BR> <BR>Many of the defining moments in our lives are the result of accident or luck&#8212;but why would we leave our most meaningful, memorable moments to chance when we can create them?<BR> <BR>This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers...