UX Strategy: How to Devise Innovative Digital Products that People Want

<p>User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn&#8217;t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use. Whether you&#8217;re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.</p>