Introducing Entrepreneurship: A Practical Guide

Introducing Entrepreneurship: A Practical Guide reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture? while avoiding the pitfalls of pursuing a pipe dream.;Cover; Title page; Copyright information; About the authors; Authors' note; Dedication; Contents; Introduction; 1. Why become an entrepreneur?; 2. The emotional roller coaster; 3. On your own or with a partner?; 4. Working out what you have to offer; 5. Finding your niche; 6. Researching and testing the market; 7. Deciding what action you can afford to take; 8. Making sure the price is right; 9. Setting up the business infrastructure; 10. Branding your venture; 11. Branding yourself; 12. Setting up your website; 13. Get the assets and equipment to launch.