Services marketing

Lovelock, Christopher H.; Wirtz, Jochen

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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Request Code
ZLIBIO2839942
Published
2010
Publisher
Pearson Education
Language
English
Format
PDF
Edition
7th ed., Global ed. /
ISBN-13
9780273756064
ISBN-10
0273756060