Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Ron Kohavi; Diane Tang; Ya Xu

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This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Request Code
ZLIBIO3472349
Published
2020
Publisher
Cambridge University Press
Pages
291
Language
English
Format
PDF
Edition
1
ISBN-13
9781108724265
ISBN-10
1108724264