A Technique for Producing Ideas Edition: 1
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
- Request Code
- ZLIB.IO17305950
- Published
- 2022
- Publisher
- McGraw-Hill
- Pages
- 1
- Language
- English
- Format
- ISBN-13
- 9780071410946
- ISBN-10
- 0071410945