Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Edition: 4th
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies
- Request Code
- ZLIB.IO17344401
- Published
- 2022
- Publisher
- Prentice Hall
- Pages
- 1
- Language
- English
- Format
- ISBN-13
- 9780132664257
- ISBN-10
- 0132664259