Marketing Management Edition: 12th Edition
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
- Request Code
- ZLIB.IO17402195
- Category
- Sales & Marketing
- Published
- 2022
- Publisher
- Pearson Prentice Hall
- Pages
- 1
- Language
- English
- Format
- ISBN-13
- 9780131457577
- ISBN-10
- 0131457578