The Illusion of Choice: 16½ psychological biases that influence what we buy
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.
- Request Code
- ZLIB.IO17459095
- Published
- 2023
- Publisher
- Harriman House Publishing, Harriman House
- Pages
- 216
- Language
- English
- ISBN-13
- 9780857199744
- ISBN-10
- 0857199749