Marketing Management
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
- Request Code
- ZLIB.IO17776696
- Published
- 2022
- Publisher
- McGraw-Hill Education
- Pages
- 1
- Language
- English
- Format
- ISBN-13
- 9780073529790
- ISBN-10
- 0073529796