Logos that Last: How to Create Iconic Visual Branding

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level .   Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients , while cultivating consistency and productivity . Logos that Last also includes:   Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession [...]With Logos that Last , discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.