Marketing 6.0: The Future Is Immersive
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
- Request Code
- ZLIBIO4244187
- Published
- 2023
- Publisher
- Wiley
- Pages
- 256
- Language
- English
- Format
- Edition
- 1
- ISBN-13
- 9781119835219
- ISBN-10
- 1119835216