The Crux

A revolutionary framework to turn any leader into a strategist - by the bestselling author of Good Strategy/Bad Strategy 'The Crux shows why Rumelt is a global authority on strategy.' Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20 'Another triumph from the most insightful - and entertaining - commentator on strategy ' Sir John Kay, author of Obliquity 'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21) The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it...