Traversing the Traction Gap
"Successful startups are rare. More than 80 percent of all early-stage startups fail. Most startups can build a pridcut, but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a presecriptive how-to guide for startups to succeed."--;Part I : Learning the Concepts : The Traction Gap Framework. Introduction -- Slide 29 -- Part II : Getting There : Slides 1-28 "Go-to-Product". Applying the traction gap framework -- The road to category king -- Getting to initial product release -- Part III : Navigating the Gap : Slide 29's "Go-to-Market". Getting to minimum viable product -- Getting to minimum viable repeatability -- The final sprint to minimum viable traction -- Part IV : Scaling to Success : After Slide 30 "Go-to-Scale". Beyond the traction gap.
- Request Code
- ZLIBIO2748159
- Published
- 2022
- Publisher
- Radius Book Group
- Language
- English
- Format
- EPUB
- Edition
- First edition
- ISBN-13
- 9781635765748
- ISBN-10
- 1635766249