Home / Managing Brand Equity Chapter 1: What Is Brand Equity? Managing Brand Equity Chapter 1: What Is Brand Equity? Aaker, David A (author) Managing Brand Equity Chapter 1: What Is Brand Equity? Aaker, David A (author) ★ 5.0 · 97 reads Sign in to save this Request CodeZLIB.IO18508108 Published2022 Pages1 LanguageEnglish FormatPDF PAGES: