Running Lean: Iterate from Plan A to a Plan That Works

<p><span>We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. </span></p><p><span> In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. </span></p><ul><li><span><span>Deconstruct your idea using a one-page Lean Canvas </span></span></li><li><span><span>Stress-test your idea for desirability, viability, and feasibility </span></span></li><li><span><span>Define key milestones charted on a traction roadmap </span></span></li><li><span><span>Maximize your team's efforts for speed, learning, and focus </span></span></li><li><span><span>Prioritize the right actions at the right time </span></span></li><li><span><span>Learn how to conduct effective customer interviews </span></span></li><li><span><span>Engage your customers throughout the development cycle </span></span></li><li><span><span>Continually test your product with smaller, faster iterations </span></span></li><li><span><span>Find a repeatable and scalable business model </span></span></li></ul>